business design

SKATRD - Business Design Project

COMPANY

Wthr

ROLE

Brand Strategist

EXPERTISE

Brand Positioning & Lifestyle Marketing

YEAR

2024

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Manage your bookings easily with built-in booking widget.
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Show the best parts of your locations with style.
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Manage your bookings easily with built-in booking widget.
Highlight 2
Show the best parts of your locations with style.
Highlight 3
Manage your bookings easily with built-in booking widget.
Highlight 4
Show the best parts of your locations with style.
Highlight 1
Manage your bookings easily with built-in booking widget.
Highlight 2
Show the best parts of your locations with style.
Highlight 3
Manage your bookings easily with built-in booking widget.
Highlight 4
Show the best parts of your locations with style.
Highlight 1
Manage your bookings easily with built-in booking widget.
Highlight 2
Show the best parts of your locations with style.
Highlight 3
Manage your bookings easily with built-in booking widget.
Highlight 4
Show the best parts of your locations with style.

Project description

To identify challenges and design innovative solutions that connect deeply with the skateboarding community for SKATRD,

Timeline

8-week live project

About Skatrd

SKATRD is a skatewear brand inspired by skateboarding culture, based in Kannur, Kerala. Established in 2020.

By promoting creativity, authenticity, and an active lifestyle, SKATRD has built a close-knit community of skateboarders and streetwear enthusiasts.

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

Conducted thorough market research to identify existing challenges and user preferences within a niche community. Defined key audience segments and outlined primary pain points and opportunities for engagement through secondary research, interviews, focus groups and surveys.

Design & Prototyping

Employed brainstorming sessions, rapid sketching, and prototyping techniques, followed by iterative testing and refinement based on user feedback.

Implementation

Adopted agile development practices, allowing for iterative progress and the incorporation of continuous feedback. Prioritized features based on user needs, feasibility, and overall impact on the user experience.

Testing & Optimization

Engaged in extensive testing across various user scenarios to ensure functionality, usability, and compatibility. Conducted beta testing to collect real-world feedback.