business DEVELOPMENT

CADENCE - Revolutionizing Home Electrical Control for Larger Spaces

whole project

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ROLE

Strategic Planner

EXPERTISE

Brand & Market Strategy

YEAR

2024

Project description

My partner, Nihar, and I teamed up with two product design specialists to develop a strategic plan and pitch deck for a Smart Switchboard solution. Together, we combined business strategy and design insights to create an innovative, user-centric concept, including market research, prototyping, and a go-to-market strategy for the smart home industry.

Timeline

8 weeks project.

Problem Statement

Research and Analysis

The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules. Key features include:

Research Methods

Conducted surveys, interviews, and user observations to understand pain points related to home electrical control.

Persona Development

Created detailed user personas, such as "Dr. Vaseegaran," a tech-savvy homeowner seeking convenient and efficient smart home solutions.

Key Findings

There is a high demand for intuitive and customizable switchboard solutions that provide clear visibility and seamless control, especially among tech enthusiasts and elderly users.

Key Features and Value Proposition

Market Strategy

Target Audience

Homeowners of larger, complex houses (3-4+ BHK homes) from tier 1 and 2 cities.

Elderly members require easy accessibility.

Builders, architects, and electrical contractors involved in premium home projects.

Product Market Fit

Positioned as a premium, innovative solution targeting tech enthusiasts, convenience seekers, and households with higher disposable incomes.

Revenue Model

B2C: Direct sales through e-commerce platforms and retail outlets, targeting consumers looking for smart home upgrades.

Pricing Strategy

Competitor Analysis

Go-to-Market Strategy

Why builders?

Primarily we’re targeting new homes. Finding the correct builders can give us visibility to the right target audience.

10 top builders in Mumbai, each with an average of 5 projects yearly, we can access a vast market of 5000 units. With an average of 2 buildings and 50 units per projec

Why Home Improvement centres?

These spaces cater large range of customers. It also gives us visibility to both end consumers and interior designers.

It elevates our brand presence and positions our products as premium offerings within the home improvement market.